Hi, thanks for stopping by.

I'm a UX Designer & Strategist bridging the gap between business strategies and customer experience.

Currently at BC Lottery designing responsible gov't regulated lottery and betting experiences.

Improving the online ticket checking experience

A weekly results calendar for frequent retail lottery players to check their winning numbers.
view this case study

Sharing the community impacts of BCLC

A corporate website that tells the story of who is BCLC, what they do, and why it matters.
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Simplifying the PlayNow Global Navigation 🔒

A new global site navigation with a redefined information architecture and product taxonomy.
view this case study

Creating a digital participant experience

A web participant portal that provides real time announcements, event schedule and live chat.
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Leveraging the AMEX advantage for its members

A conceptual app and website that turns traditional spend-based benefits into new experiences.
view this case study

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