One of the de-scoped features was highlighting when a winner was from BC. While we were able to add a small tag on each card with "Major Win in BC", I wanted to put more emphasis on this within the prize breakdown table as there is a common misconception that winners are always from other provinces. Given additional resources, I would also look at ways of including marketing assets on the page so that it fits more seamlessly and find opportunities to connect checking results with the rest of the customer journey.
Overall the new designs have resulted in lowered customer support cases, an increase in survey metrics across the board including: Information was easy to understand, easy to navigate on the page, easy to find past results, easy to find upcoming draws, and recommendation of page to others. Since the launch of this new design, unique page views have gone from tens of thousands to over half a million each month